Overview
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Production
Media Education Foundation
Cast
More Like This
Helvetica
kid 90
Jack L. Warner: The Last Mogul
In the Shadow of Hollywood: Race Movies and the Birth of Black Cinema
Pitch People
The Corporation
X-Rated: The Ads They Couldn't Show
Kim Dotcom: Caught in the Web
Generation Sputnik
Pagan Invasion, Vol. 13: Doorways To Satan